How to Reach Out to a Company Again After They Ignored You Once

Kinesthesia OF STUDIES IN VIRTUAL ENVIRONMENTS

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Business ENGLISH - INTERMEDIATE

GUIDE Nº 1 BRANDS

AUTOR

STEFANI VELANDIA HOLGUÍN

TEACHER

WILLIAM FERNANDO RODRIGUEZ

BOGOTA, DC May 01, 2015

Democratic  Work

Individually and in your East-portfolio exclusively, y'all will show the evidence of the following exercises.

4. Open your Market Leader book on page eight, then listen to the CD and do exercise A, B and C.

a)        Enables the target consumer to decide if they want the product o r non

b)        The part is to brand the selection of products to hit the market knows the needs of the people and that is what will work best on the market

c)         Update their technology and know how to handle the competition

5. Open your Market Leader book on page 16, and then heed to the CD and do practice A, B and C

a)        Location of hotels, Cyberspace, undercover networks

c) The technology is a difficult topic for hotels simply with the environment they volition try to make more endeavor. The hotels use now Tv on demand and the people don t employ the telephone of the hotel with the new technologies.

6. Open your Market place Leader book on folio 19, then listen to the CD and do exercise:

A)

1-Christina Verde first call from Madison volition exist in London appointment to see yous come across new drove Wed in the afternoon 2 o'clock

two- Christina Verdi she southward engaged to the moment message something come up up the airplane meet her tomorrow

B)

Jenifer:   I'm calling considering I'll exist in London adjacent week and I would like to make an appointment   t o meet y'all. I want to tell you about our new collection.

Cristina: Great. What they would suit you.  I'thousand adequately complimentary next week, I think.

Jenifer:   How nearly Wednesday?, In the afternoon? Could y'all brand it then?

Cristina: Let me look at present. Let me check the diary'. Yes, that'd be no problem at all. What most two two o'clock? Is that OK?

C)

Receptionist:    Thanks. I'm putting yous through       Hello, I'm afraid she's engaged at the moment would you hold   or can I put you lot through to her voicemail?

Jennifer : Would you be able to accept a message for me, please? I'grand in a bit of a bustle.

Receptionist: Yes, certainly.

Jennifer : The affair is, I should be meeting Ms Verdi at 2 p.m but something comes up.  My aeroplane was delayed, and I've got to reschedule my   appointments. If possible, I would similar to meet tomorrow properly in the forenoon. 'Could she call me back hither al the hotel, please, to confirm?

Receptionist: Certainly. What's the number?

Jennifer : It'south 02078553814 and I am in room half-dozen 11.

7. Reading: Mercedes, shining star: Open your Market place Leader book on page 24 -25, then Read and do practise A, B, C and D.

A) Read the first two paragraphs chop-chop and decide if the statements are True (T) or false (F), according to the article.

1. The fall of the Mercedes luxury make was non equally severe as other brands. (F)

2. In 2002, Mercedes' losses were its offset for three decades. (F)

3. In 2002, Mercedes cars were famous for their reliability. (F)

4. Dieter Zetsche is the boss of Mercedes and Daimler. (T)

B) Find words and phrases in the kickoff five paragraphs of the article that mean the Aforementioned as the following,

1. Sudden and surprising: that in three years it has gone from the worst performing of the large luxury motorcar makers to the trailblazer

2. A menses of 10 years: Decade

3. Declining: suffered equally dramatic a autumn

4. The first visitor to develop new methods of doing something:   Mercedes.

5. Someone that you compete with: BMW

vi. A consummate change from a bad situation to a good 1: the worst performing of the large luxury car makers to the trailblazer.

7. Ihe financial result of a company'due south business (i.east. profit or loss): and fifty-fifty more so at the 10.4 per cent it fabricated i n the fourth quarter - compared with BMW's 5.four per cent in the third quarter.

D) Co-ordinate to the article, which of these factors helped Mercedes better its functioning?

- Mr Zetsche'south walrus moustache

- Having BMW as a rival

- Using Mr Zetsche's operational experience

- Cut jobs

- Producing new models

- Using a squad approach

- cost sensitivity

British English language	American English language.
underground	subway
urban center centre	downtown
carry-on baggage	x carry-on baggage
Ane mode	single
round trip	return
motorway	freeway
rest room	public toilet
lift	elevator
double-decker class	economy class
schedule	timetable
car park	parking lot
queue	line
bill	check
booking	reservation
basis floor	first floor

ACTIVITY 2.Vocabulary and Grammar

folio 7 do exercises Vocabulary A, B and C.

B) Complete these sentences with word partnerships from Exercise A

2 . Consumers who always purchase Sony when they need a new Tv are showing loyalty

three. A fashion designer who launches his o r her own perfume is an case of leader

iv. The paradigm of Mercedes-Benz is such that its products are seen as condom, reliable, luxurious, well made and expensive.

5. George Clooney advertising Nespresso is an example of the use of a well-known person to advertise products.

6.A investigation consists of introduction, growth, maturity and decline.

7. Tesco's wide range means that information technology appeals to all sectors of the United kingdom of great britain and northern ireland market.

8. The employ of Aston Martin cars and Sony computers in James Bail films are examples of when products are used in films or TV programmes.

9. Microsoft is the leader in computer software.

10. In countries with ageing populations, the over•60s historic period group is becoming an increasingly of import challenger.

11. Pepsi is the second best-selling production or make in a marketing carbonated soft drinks.

12. Focus groups and consumer surveys are ways of conducting research.

C)  Discuss these questions.

ane. What are the advantages and disadvantages for companies of product endorsements?

Advantages:

- maintain merchandise flows

- Create recognition

- Create loyalty

Disadvantages

- on promotion

- upfront costs

2. How can companies create brand loyalty?

- Creating an emotional bond between the client and the production

- Flashy and offering expert quality products

- listening to the client needs

- Innovating

3. Can y'all give whatever examples of successful o r unsuccessful brand stretching?

It's often idea that the current team is able to manage a brand stretch or make extension without the recruitment of new marketing, insight managers etc.

However a brand extension or brand stretch can fail spectacularly because the philosophy of brand extension is not well enough understood or implemented correctly.

Probably the most well know brand extension failure is Coca cola'south 'New Cola' extension in 1985. Initially well received then caused a huge consumer backlash and reduced sales.

4 Think of a cheap or expensive idea for a production launch.

-Install a large Television receiver near the cash to post offers and promotions and transfer videos with demonstrations of their products and guild and publish client testimonials on your website,

5 What other market segments can you place (e.one thousand. young singles).

-standard of living

-economic stratum

-likes

-personality

-geographical Aspects

-children, youth, adults

-Historic period

-Style

half-dozen What activity can companies take if they start to lose market share?

- Locate the source of the problem.

-Review the product or service yous are selling and, consequently, make decisions, either modify products, brand changes, have boosted products, etc

- Blueprint a strategy of selling

- Analyzes grooming your salespeople, if they really fit the contour that your company requires

- Prepares real plan sales.

Page 10, practise exercises A, B and C.

A) Which of the fourth dimension expressions below practise we usually use with the nowadays unproblematic? Which do we commonly utilize with the present continuous? Which are used with both?

PRESENT SIMPLE: Usually, Often, once a month, every day.

Present CONTINUOS: Present, now, this yr, six months agone

PRESENT Simple AND PRESENT CONTINUOS: currently, at the moment, these day.

B) Complete these sentences with the present uncomplicated or the present continuous class of the verbs in brackets.

-At the moment, eBay works with brand owners to remove fake items.

-eBay now spends $20m a yr analysing suspicious sales.

-Louis Vuitton usually selling its products through authentic Louis Vuitton boutiques.

 -At the moment, Louis Vuitton negotiates with Hubert de Givenchy.

-Both Apple and BlackBerry launch of import new products this year.

-These days, a lot of people have a BlackBerry.

C) Consummate this text with the present simple or the present continuous grade of the verbs in brackets.

The Google brand grows rapidly. Co-ordinate to the Millward Brown Brandz study, it property commencement place in the list of top 100 brands. In fact, the It field dominates the top-x corporate brands. Google operating websites at many international domains, the nigh popular being world wide web.google.com ,  and generating acquirement by providing effective advertising opportunities. Google always focuses on the user, and consumers usually see Google as quite trustworthy.

Present, companies begin to recognise that brands are amidst their most valuable assets. They understand that brands go ever more powerful in driving business concern growth. Strong brands generate superior returns and protect businesses from risk. Google currently holds the top position, but it has to go along innovating if information technology wants to remain number ane. BlackBerry and Apple tree are the two fastest-growing brands in the top 100, and Communist china Mobile grows steadily, too.

Page 15, exercise exercises A, B and C.

 A) watch the words and phrases which have the aforementioned meaning.  For each pair,

determine which is British English and which is American English.

B) Work i due north pairs. Apply the American English words or phrases from Exercise A

to complete this text.

My final overseas business trip was a nightmare from first to finish. First of all, there was a delay on the way to the airport, as there was an accident on the freeway. I. When I got at that place, I plant the lower level of the aerodrome parking lot was flooded. Next, my carry-on baggage was as well big and heavy, so I had to check information technology in.

When we arrived, the subway was airtight, and there were no cabs at all.

 Later on a long fourth dimension trying to figure out the reservation and waiting line for xl minutes, we finally got a bus downtown and found the hotel. Then in that location was a problem with our room reservation  and, would you believe it, the elevator wasn't working, and our rooms were on the 5th floor.

C) Listen to the recording and bank check your answers to Do B. ok

Page 18, do exercises A and B.

A)

Complete each dialogue with the correct grade of going to or will.

A. Have you decided where to hold the sales briefing?

B. Yes, we will volume the Emory Center in Atlanta.

A. I can't find my passport.

B .OK, you look in your bag, and I am going to check the back seat of the car.

A. What are you lot planning to do in Tokyo?

B. We volition meet our agent to hash out adjacent year'southward advertising budget.

A. I'm afraid the flight's been cancelled.

B. I need to become there this evening. I am going take the train. I think it leaves at nine.

A. The Hertz counter is a good place to encounter.

B OK, I will wait for you lot there.

B)

Choose the correct tense (present continuous or present uncomplicated) to complete the sentences.

1.

 We are staying at the Ritz for next week'south conference.

2.

 According to the timetable, the coach deports from Victoria at 8:00, reaches Lille at 12:30 and arrives in Paris at 13:xxx.

three.

Excuse me, what time is the briefing does the conference begin?

4.

 What exercise yous practise on Tuesday afternoon?

five.

 What time is this train getting to Osaka?

six.

Next time, I travel to Madrid by train.

Folio 26, do exercises A and B.

A) Which of the following expressions are used with the past unproblematic and which are used with the present perfect? Which are used with both?

In 2010 past unproblematic and present perfect

This week present perfect

Recently present perfect

Since 2009 past uncomplicated

Yesterday past unproblematic

Final year past unproblematic

All the same present perfect

Ever present perfect

Half dozen months ago past simple

B) Complete this curt business organisation cursory about Vietnam using the past simple or the present perfect forms of the verbs in brackets.

Vietnam has going through many changes in its history and experienced many economic changes recently. Information technology is currently experiencing an economic nail.  In 1986, the government introduced economic reforms or doimoi.

The reforms has permitted the setting up of free market enterprises and abolished the practice of commonage farm ing. However, agronomics remains the most important part of the economy. Vietnam has recently become the 2d largest producer of rice in the world later Thailand. The

Industrial sector showed dramatic improvement and expansion besides. In1993, the Earth Depository financial institution has declare 58% of the population to be living in poverty.

By 2005, this figure was less than 20%. Vietnam has as well make great strides on the international stage in the concluding decade or and then. It became a full member of ASEAN in 1995 and of the WTO in 2006. The furnishings of this newfound prosperity tin can be seen everywhere. Large, glitzy malls has appear in major cities, while streets

once filled with bicycles are now alluvion with locally produced Japanese, Korean and Chinese motorbikes and cars. Business visitors wishing to relax in a more traditional Vietnamese town should visit Hoi An. Hoi An has been a major Asian trading port in the 17th and 18th centuries, and its picturesque architecture and relaxed lifestyle changed piddling over the years.

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Source: http://stefaniinglesintermedio.blogspot.com/2015/05/activity-1-reading-and-listening_1.html

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